Free Motor Yacht
For Free Motor Yacht, I collaborated closely with the yacht owner to build a brand from the ground up. The project began with creating a distinctive logo and visual identity that captured the essence of freedom, sophistication, and adventure at sea. This identity became the foundation for all design decisions that followed.
We then designed and developed a new website, crafted not only to showcase the yacht’s features but also to offer a customer-focused digital experience. The website was structured around clarity, seamless navigation, and high-quality visuals, ensuring that potential clients could easily connect with the brand and feel the premium nature of the service from the very first interaction.
Throughout the project, the focus remained on blending luxury and usability — translating the elegance of the yacht into a digital presence that feels both exclusive and accessible. By combining a strong brand identity with a streamlined online experience, Free Motor Yacht now stands as a modern, trustworthy, and inviting brand, ready to engage customers and create unforgettable journeys at sea.
https://www.freemotoryacht.com/
Key Contributions:
Logo design & visual identity creation
Website design & development
Customer journey–focused UX strategy
Digital storytelling & brand positioning