LUNE PLATES & SPA

LUNE Pilates & Spa is a conceptual wellness brand I created to demonstrate a full branding journey. Inspired by the moon’s cycles and the idea of balance, the brand represents strength, calmness, and renewal — values at the heart of Pilates and spa culture.

The visual identity combines minimal design, natural tones, and soft typography, reflecting both elegance and tranquility. The brand story emphasizes mind–body connection, self-care, and holistic well-being, creating an atmosphere where clients can recharge and reconnect.

Through logo design, color palette selection, and digital storytelling, LUNE explores how a modern wellness brand can embody serenity and sophistication, while delivering a seamless and inviting customer experience.

Concept Work:

• Logo & visual identity design

• Scandinavian-inspired color palette & typography

• Brand storytelling & positioning

• Digital presence & social media concept