ROÉN

ROÉN is a conceptual skincare brand I developed, inspired by Swedish beauty standards and the Nordic philosophy of less is more. The brand focuses on purity, simplicity, and balance, creating products that highlight the natural beauty of skin without excess.

The visual identity is built on minimal design, natural tones, and clean typography, reflecting the Scandinavian aesthetic. ROÉN’s branding emphasizes transparency, authenticity, and functionality, values deeply rooted in Nordic culture.

The project explores how a modern skincare brand can communicate trust and elegance while staying sustainable, customer-focused, and timeless. Through logo design, color palette selection, packaging concepts, and brand storytelling, ROÉN showcases the path from an idea to a complete skincare identity.

Key Contributions (Concept Work):

• Brand identity & logo design

• Scandinavian-inspired color palette & typography

• Packaging concept design

• Brand storytelling & digital presence